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Social Media Analyst

About HK

Through its affiliate, HK provides software development and consultancy services through its office in Central, Hong Kong.  We are continuing to look for global and local talent to join us in Hong Kong to offer creative solutions based on the latest  technological innovations and trends. 

The Job

We are looking for a Social Media Analyst to monitor and implement “listening” tactics for our social media initiatives, including successful implementation of marketing usage. For this role, you should have a deep understanding of how different social networks operate (and the analytics they offer) and be familiar with Search Engine Optimization (SEO) for online content and Paid Social Media. Solid understanding and knowledge in 3rd party analytics and listening tools are a must. You will be expected to strengthen our online presence and increase our brand awareness through effective social media strategies and campaigns. 

Job Responsibilities

  • Analyze user engagement and relevant metrics that can be leveraged for optimizing content and brand presence.
  • Build and support SEO strategies, including optimizing keywords in content marketing projects based on collected reports.
  • Work closely with Social Media Manager and the rest of the Marketing team and help identify new opportunities and recommendations for alternatives on less engaging activities based on data and insight knowledge.
  • Ability to build understandable and easy to read reports for senior management and support with in-depth analyze when needed.
  • Coordinate with Marketing department to assist and recommend on design for advertising campaigns.
  • Research how emerging social networks and features can benefit our company and when they won’t, and advise on current usage of platforms. 

Job Requirements

  • Previous work experience as Social Media/Digital Analyst in a similar role.
  • Hands-on experience with measuring social media platforms and digital marketing campaigns.
  • In-depth understanding of SEO, keyword research and Google Analytics.
  • Experience with social media analytics tools and 3r d party listening tools.
  • Ability to identify target audience and trends.
  • Time management and multitasking skills.
  • Interest or knowledge in Blockchain technologies a plus.
  • Additional qualifications in digital technologies and a willingness to learn new.
  • Excellent writing and verbal communication skills in English. Additional language a plus.
  • Able to adapt and adjust in a fast paced changing digital environment a must. 
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